Although the Pyke item seems very well priced, it is not a Zippo, similarly with the aptly named Peacock. Do these other brands have a lifetime warranty? Personally, I would find it a bit embarrassing to bring anything else but a Zippo out of my trouser pocket. Zippo also have a discrete matt black model for the more discerning angler. Generally, I prefer plain goods so that I can have them suitably engraved. For those who wish to enjoy a cigar on the bank, Amazon have a good selection of very competitively priced Zippo lighters.
Chris, I'll take on board your suggestion of two handwarmers. An excellent suggestion.