I'm with you on that Joe. We've gone 70's style , when meat/ chicken growing up wasn't an everyday event in our house. So we do pay more buying it from a local butcher but we're fortunate to still have a few proper butchers who've been doing it for years, without being ' artisanal' or taking about ' provenance'. Just they know good meat and who farms it. Cos it's now a treat, we eat less, don't spend as much overall and to be honest don't miss out. Lot to be said for old fashioned meals like beans on toast, scrambled eggs etc..which we'd forgotten about