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no info given regarding the make-up of their baits, just terms like "secret flavours" etc. They may well (or may not) catch fish, but i wouldn't have any confidence in a bait without having a good idea of its constituants.
2 to 5 years development before they launch a new bait ? yeah right...
may turn out to have great products (or not) but wouldn't be on my list with the limited info available regardless of reported catches.
i'd be amazed if that ever happens Dave!
It's not even compulsory for some human consumption foods (did you ever see a full ingredient list on a bucket of KFC ?)