2/3 years ago they agreed to take 4 million to take on work that the EA should be doing.
What can they do to attract more members? I can only speak from a personal point of view,
1 stop taking money from thames water as sponsorship for their riverfest matches. I have never liked hypocrisy.
2 be more open about what has gone on in the past concerning offering certain groups of lapsed members preferential rates to re join while charging new members full price, underhand to say the least, imo instead of doing that they should have been finding out why members had not renewed their membership.
3 stop putting press releases out about working with the police and the EA, it is imo PR for all concerned but the reality is (from experience) that ringing the police about illegal angling will either get an uncomfortable silence on the other end of the phone or a "we are very busy and will attend when officers are free" imo the police are far to understaffed to be able to respond to illegal fishing, its not a priority.
4 allow anglers the choice of joining the trust or fish legal, I have been told its not possible in England but is in other UK countries, I and others that I know were members of the ACA but will not join or re join the trust, I know I can make a contribution but considering what happened with the cut price membership incident I don't trust where my money will go.
5 stop sitting on the fence about otters, get a mandate from its members, see what they want policy to be instead of ignoring them, no way of knowing but I wonder how many members signed the petition?
6 do something positive along with the police and the EA about illegal paddling where there is no PRN, goodness knows how much was wasted on a barristers advice that was no use at all. they have had so many complaints from members of illegal paddling that they have now stopped communicating about them, if there are so many complaints from members why ignore them, imo (again) its not representing members or doing what they say they will do as far as representation.
I know anglers that have absolutely no idea who they are or what they do, most are anglers that fish maybe once a fortnight, shouldn't the trust be getting out there and advertising themselves? when was the last time you saw a poster in a tackle shop about them? no instead they expect anglers to come to them because and I have heard this a lot "they are all we have got" is not a good enough reason.
I have no idea how many if any tackle manufacturers contribute to the trust, surely they have a vested interest in increasing angler numbers, even something about the trust on labels attached to tackle would help promote the trust, the trust do not market themselves enough unless its on their web site or forums with press releases about what they are doing, they must realise that not all anglers know about them and do something positive about that, push themselves more to get known, most think advertising doesn't work but if it didn't firms would not be spending millions on it I don't suggest that the trust can do that but there are cheaper ways.