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Nash baits cease trading

Saw something about this today.

Is it the entire company (rods / clothing) or just the bait side does anyone know ?
Saw a post on Instagram earlier stating nashbait is being closed so they can concentrate on the tackle brand. They have produced some cracking bait in the past the most recent being the TG Active a few yrs back, but I sort of feel that side of the company has gone gradually downhill in the last few years
 
Went downhill after Gary Bayes retired a few years ago,( apparently)
 
Not surprised as the latest offerings were very expensive for very little . Those instant action red boillies, that had a strange almost whisky smell caught me numerous barbel as a change of bait when n,owt else was working. Still use cheap as chips Nash siren bite alarms ,and my olde school Nash rod bag still going strong with a Nash badge with the man himself holding a big fat carp.
 
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