The EA is an easy, obvious, convenient, easily hateable for being box-ticking bureaucratic, unwieldy whipping-boy. And yet, until people - you, me, our families, the people we know, work with and meet - change their own lives - moderate their own, me-me-me, never-enough expectations - then no body, organization or environmental charity will be able to rein in those who lust for quick, "cheap", easy profits and growth and who use subtle "social Dolby Systems" - chucking enough instant "goodies" at people to keep them quiet - as a means of getting them. Children start out so promising, seeing from the age of 2 or 3 or so until leaving for secondary school the complete madness in killing stuff and generally despoiling the planet for a short-term tuppenceha'penny (invariably in somebody else's pocket), then, when coolness, consumerism and the impending world of work inevitably gets to them, are gone - no longer the hope for the future and the potential solution, but the consumer and the problem just like the rest of us.....
We can kick at the likes of the EA as much as we like, but it is still we - all of us, or at least a significant, can't-ignore majority of us - who have to change; it's only then that the promise much - deliver little, vote-seeking power-players and destructive, here today - gone tomorrow, profit-taking minority will have to change their destructive ways. Till then, however, I fear, environmentalism will continue to be just a radical minority and a concerned-middle-class wishlist fad.