Graham Elliott
Senior Member & Supporter
The tackle company had grown bigger and bigger. Turnover this season was expected to exceed £48.5 million and was still growing since the aggressive expansion into the European markets.
“It’s all about catching the biggest fish” their consultants constantly put forward. It’s about keeping the company name in the Magazines and weekly angling press.
They needed to remain the most “talked about” angling company in the market place and along with their consultants they hatched the - Master Plan.
The list of near record or record fish waters that were currently Club held was discussed and the top ten targets were listed with “values” attached.
Within a short space of time the first five target waters were purchased or leased at inflated rates that the controlling clubs could not match out of their membership fees.
The consultants, with branded Logo tackle then set about enhancing the brand still further. They after all had new waters to pursue.
Of course it wouldn’t happen…would it????
“It’s all about catching the biggest fish” their consultants constantly put forward. It’s about keeping the company name in the Magazines and weekly angling press.
They needed to remain the most “talked about” angling company in the market place and along with their consultants they hatched the - Master Plan.
The list of near record or record fish waters that were currently Club held was discussed and the top ten targets were listed with “values” attached.
Within a short space of time the first five target waters were purchased or leased at inflated rates that the controlling clubs could not match out of their membership fees.
The consultants, with branded Logo tackle then set about enhancing the brand still further. They after all had new waters to pursue.
Of course it wouldn’t happen…would it????