Daniel
I used to go to this (or the precursor to this) back in the 90s and early 00s when it was at the NEC and called Coarse Fishing Live, or Go Fishing Live, or Angling Live or something like that, and IYCF was the main sponsor. T'was always a very very good show back then and, yes, you could pick up lots of bargains, and also complimentary stuff like little bags of bait, floats, shot etc.
I've not been to it for a LONG time, though, certainly not since its move of venue, name change to The Big One and Angling Times taking over from IYCF's sponsorship, but I see that most of the exhibitors and celeb guests are very much the same (although one old-time regular certainly won't be there now, of course - John Wilson).
Prices have also gone down, if you can believe that - it used to be £15 for one day adult entry. I don't know if that's a reflection of it being a smaller show now (it was always in one of the larger exhibition halls at the NEC) or what, but it's sure to be a good day nonetheless.
As it is, I'm fully booked that weekend so won't be able to make it.